Overview
Brought to you by YData
Dataset statistics
| Number of variables | 24 |
|---|---|
| Number of observations | 1033 |
| Missing cells | 166 |
| Missing cells (%) | 0.7% |
| Duplicate rows | 4 |
| Duplicate rows (%) | 0.4% |
| Total size in memory | 815.9 KiB |
| Average record size in memory | 808.8 B |
Variable types
| Text | 1 |
|---|---|
| Numeric | 14 |
| Categorical | 9 |
| Dataset has 4 (0.4%) duplicate rows | Duplicates |
budget is highly overall correlated with net_profit and 1 other fields | High correlation |
budget_categoria is highly overall correlated with roi and 2 other fields | High correlation |
conversion_categoria is highly overall correlated with conversion_rate and 2 other fields | High correlation |
conversion_rate is highly overall correlated with conversion_categoria and 2 other fields | High correlation |
conversions is highly overall correlated with conversion_rate and 4 other fields | High correlation |
costo_clicks is highly overall correlated with ingresos_por_click | High correlation |
costo_por_conversion is highly overall correlated with budget and 1 other fields | High correlation |
efficiency_index is highly overall correlated with roi and 4 other fields | High correlation |
ingresos_por_click is highly overall correlated with roi_recalculated and 1 other fields | High correlation |
net_profit is highly overall correlated with budget and 1 other fields | High correlation |
revenue is highly overall correlated with revenue_categoria and 1 other fields | High correlation |
revenue_categoria is highly overall correlated with revenue and 1 other fields | High correlation |
revenue_per_dollar is highly overall correlated with budget_categoria and 2 other fields | High correlation |
roi is highly overall correlated with roi_categoria and 2 other fields | High correlation |
roi_categoria is highly overall correlated with roi and 1 other fields | High correlation |
roi_recalculated is highly overall correlated with budget_categoria and 2 other fields | High correlation |
start_month is highly overall correlated with duracion_dias and 1 other fields | High correlation |
target_audience is highly overall correlated with type | High correlation |
temporada_inicio is highly overall correlated with duracion_dias and 1 other fields | High correlation |
type is highly overall correlated with target_audience | High correlation |
duracion_dias is highly overall correlated with start_month and 1 other fields | High correlation |
roi_recalculated has 22 (2.1%) missing values | Missing |
costo_por_conversion has 19 (1.8%) missing values | Missing |
costo_clicks has 24 (2.3%) missing values | Missing |
ingresos_por_click has 35 (3.4%) missing values | Missing |
budget is highly skewed (γ1 = 31.66435554) | Skewed |
costo_por_conversion is highly skewed (γ1 = 22.68423989) | Skewed |
revenue_categoria is uniformly distributed | Uniform |
conversion_rate has 11 (1.1%) zeros | Zeros |
conversions has 11 (1.1%) zeros | Zeros |
costo_clicks has 11 (1.1%) zeros | Zeros |
efficiency_index has 17 (1.6%) zeros | Zeros |
Reproduction
| Analysis started | 2025-05-25 08:22:21.153854 |
|---|---|
| Analysis finished | 2025-05-25 08:22:43.722138 |
| Duration | 22.57 seconds |
| Software version | ydata-profiling vv4.16.1 |
| Download configuration | config.json |
Variables
campaign_name
Text
| Distinct | 1014 |
|---|---|
| Distinct (%) | 98.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 91.3 KiB |
Length
| Max length | 53 |
|---|---|
| Median length | 45 |
| Mean length | 33.403679 |
| Min length | 11 |
Unique
| Unique | 1001 ? |
|---|---|
| Unique (%) | 96.9% |
Sample
| 1st row | Public-key multi-tasking throughput |
|---|---|
| 2nd row | De-engineered analyzing task-force |
| 3rd row | Balanced solution-oriented Local Area Network |
| 4th row | Distributed real-time methodology |
| 5th row | Front-line executive infrastructure |
| Value | Count | Frequency (%) |
| interface | 41 | 1.2% |
| architecture | 30 | 0.9% |
| open | 28 | 0.8% |
| zero | 23 | 0.7% |
| secured | 23 | 0.7% |
| user | 22 | 0.7% |
| 4thgeneration | 21 | 0.6% |
| methodology | 19 | 0.6% |
| local | 19 | 0.6% |
| reverse-engineered | 19 | 0.6% |
| Other values (335) | 3063 |
Most occurring characters
| Value | Count | Frequency (%) |
| e | 4052 | 11.7% |
| i | 2711 | 7.9% |
| t | 2670 | 7.7% |
| a | 2381 | 6.9% |
| r | 2327 | 6.7% |
| 2275 | 6.6% | |
| n | 2274 | 6.6% |
| o | 1991 | 5.8% |
| l | 1490 | 4.3% |
| d | 1394 | 4.0% |
| Other values (45) | 10941 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 34506 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| e | 4052 | 11.7% |
| i | 2711 | 7.9% |
| t | 2670 | 7.7% |
| a | 2381 | 6.9% |
| r | 2327 | 6.7% |
| 2275 | 6.6% | |
| n | 2274 | 6.6% |
| o | 1991 | 5.8% |
| l | 1490 | 4.3% |
| d | 1394 | 4.0% |
| Other values (45) | 10941 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 34506 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| e | 4052 | 11.7% |
| i | 2711 | 7.9% |
| t | 2670 | 7.7% |
| a | 2381 | 6.9% |
| r | 2327 | 6.7% |
| 2275 | 6.6% | |
| n | 2274 | 6.6% |
| o | 1991 | 5.8% |
| l | 1490 | 4.3% |
| d | 1394 | 4.0% |
| Other values (45) | 10941 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 34506 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| e | 4052 | 11.7% |
| i | 2711 | 7.9% |
| t | 2670 | 7.7% |
| a | 2381 | 6.9% |
| r | 2327 | 6.7% |
| 2275 | 6.6% | |
| n | 2274 | 6.6% |
| o | 1991 | 5.8% |
| l | 1490 | 4.3% |
| d | 1394 | 4.0% |
| Other values (45) | 10941 |
budget
Real number (ℝ)
High correlation  Skewed 
| Distinct | 1009 |
|---|---|
| Distinct (%) | 98.1% |
| Missing | 4 |
| Missing (%) | 0.4% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 58955.861 |
| Minimum | -10000 |
|---|---|
| Maximum | 9999999 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 1 |
| Negative (%) | 0.1% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | -10000 |
|---|---|
| 5-th percentile | 5686.904 |
| Q1 | 24633.17 |
| median | 46919.95 |
| Q3 | 74898.2 |
| 95-th percentile | 95260.468 |
| Maximum | 9999999 |
| Range | 10009999 |
| Interquartile range (IQR) | 50265.03 |
Descriptive statistics
| Standard deviation | 311545.96 |
|---|---|
| Coefficient of variation (CV) | 5.2843934 |
| Kurtosis | 1011.3254 |
| Mean | 58955.861 |
| Median Absolute Deviation (MAD) | 25128.49 |
| Skewness | 31.664356 |
| Sum | 60665581 |
| Variance | 9.7060888 × 1010 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 8082.3 | 4 | 0.4% |
| 84643.1 | 3 | 0.3% |
| 17712.98 | 3 | 0.3% |
| 14589.75 | 3 | 0.3% |
| 36800.58 | 3 | 0.3% |
| 59892.4 | 2 | 0.2% |
| 39291.9 | 2 | 0.2% |
| 75569.28 | 2 | 0.2% |
| 28964.45 | 2 | 0.2% |
| 40493.88 | 2 | 0.2% |
| Other values (999) | 1003 | |
| (Missing) | 4 | 0.4% |
| Value | Count | Frequency (%) |
| -10000 | 1 | |
| 1052.57 | 1 | |
| 1223.82 | 1 | |
| 1309.17 | 1 | |
| 1378.61 | 1 | |
| 1380.68 | 1 | |
| 1407.21 | 1 | |
| 1436.99 | 1 | |
| 1480.67 | 1 | |
| 1580.69 | 1 |
| Value | Count | Frequency (%) |
| 9999999 | 1 | |
| 100000 | 1 | |
| 99957.15 | 1 | |
| 99891.35 | 1 | |
| 99838.63 | 1 | |
| 99714.19 | 1 | |
| 99579.39 | 1 | |
| 99535.21 | 1 | |
| 99520.93 | 1 | |
| 99406.41 | 1 |
roi
Real number (ℝ)
High correlation 
| Distinct | 92 |
|---|---|
| Distinct (%) | 8.9% |
| Missing | 4 |
| Missing (%) | 0.4% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.53400389 |
| Minimum | -0.2 |
|---|---|
| Maximum | 0.99 |
| Zeros | 6 |
| Zeros (%) | 0.6% |
| Negative | 1 |
| Negative (%) | 0.1% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | -0.2 |
|---|---|
| 5-th percentile | 0.134 |
| Q1 | 0.31 |
| median | 0.53 |
| Q3 | 0.76 |
| 95-th percentile | 0.95 |
| Maximum | 0.99 |
| Range | 1.19 |
| Interquartile range (IQR) | 0.45 |
Descriptive statistics
| Standard deviation | 0.26182074 |
|---|---|
| Coefficient of variation (CV) | 0.49029745 |
| Kurtosis | -1.1164625 |
| Mean | 0.53400389 |
| Median Absolute Deviation (MAD) | 0.23 |
| Skewness | 0.0059019795 |
| Sum | 549.49 |
| Variance | 0.068550101 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0.9 | 33 | 3.2% |
| 0.4 | 29 | 2.8% |
| 0.5 | 28 | 2.7% |
| 0.6 | 27 | 2.6% |
| 0.3 | 22 | 2.1% |
| 0.74 | 22 | 2.1% |
| 0.16 | 18 | 1.7% |
| 0.8 | 17 | 1.6% |
| 0.37 | 16 | 1.5% |
| 0.1 | 16 | 1.5% |
| Other values (82) | 801 |
| Value | Count | Frequency (%) |
| -0.2 | 1 | 0.1% |
| 0 | 6 | 0.6% |
| 0.1 | 16 | |
| 0.11 | 6 | 0.6% |
| 0.12 | 11 | |
| 0.13 | 12 | |
| 0.14 | 10 | |
| 0.15 | 12 | |
| 0.16 | 18 | |
| 0.17 | 10 |
| Value | Count | Frequency (%) |
| 0.99 | 13 | 1.3% |
| 0.98 | 8 | 0.8% |
| 0.97 | 11 | 1.1% |
| 0.96 | 10 | 1.0% |
| 0.95 | 11 | 1.1% |
| 0.94 | 13 | 1.3% |
| 0.93 | 8 | 0.8% |
| 0.92 | 6 | 0.6% |
| 0.91 | 9 | 0.9% |
| 0.9 | 33 |
type
Categorical
High correlation 
| Distinct | 6 |
|---|---|
| Distinct (%) | 0.6% |
| Missing | 1 |
| Missing (%) | 0.1% |
| Memory size | 65.3 KiB |
| webinar | |
|---|---|
| social media | |
| podcast | |
| event | 1 |
Length
| Max length | 12 |
|---|---|
| Median length | 7 |
| Mean length | 7.5968992 |
| Min length | 3 |
Unique
| Unique | 2 ? |
|---|---|
| Unique (%) | 0.2% |
Sample
| 1st row | |
|---|---|
| 2nd row | |
| 3rd row | podcast |
| 4th row | webinar |
| 5th row | social media |
Common Values
| Value | Count | Frequency (%) |
| 289 | ||
| webinar | 268 | |
| social media | 240 | |
| podcast | 233 | |
| event | 1 | 0.1% |
| B2B | 1 | 0.1% |
| (Missing) | 1 | 0.1% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 289 | ||
| webinar | 268 | |
| social | 240 | |
| media | 240 | |
| podcast | 233 | |
| event | 1 | 0.1% |
| b2b | 1 | 0.1% |
Most occurring characters
| Value | Count | Frequency (%) |
| a | 1270 | |
| i | 1037 | |
| e | 799 | |
| m | 529 | 6.7% |
| l | 529 | 6.7% |
| s | 473 | 6.0% |
| o | 473 | 6.0% |
| d | 473 | 6.0% |
| c | 473 | 6.0% |
| n | 269 | 3.4% |
| Other values (9) | 1515 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 7840 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| a | 1270 | |
| i | 1037 | |
| e | 799 | |
| m | 529 | 6.7% |
| l | 529 | 6.7% |
| s | 473 | 6.0% |
| o | 473 | 6.0% |
| d | 473 | 6.0% |
| c | 473 | 6.0% |
| n | 269 | 3.4% |
| Other values (9) | 1515 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 7840 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| a | 1270 | |
| i | 1037 | |
| e | 799 | |
| m | 529 | 6.7% |
| l | 529 | 6.7% |
| s | 473 | 6.0% |
| o | 473 | 6.0% |
| d | 473 | 6.0% |
| c | 473 | 6.0% |
| n | 269 | 3.4% |
| Other values (9) | 1515 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 7840 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| a | 1270 | |
| i | 1037 | |
| e | 799 | |
| m | 529 | 6.7% |
| l | 529 | 6.7% |
| s | 473 | 6.0% |
| o | 473 | 6.0% |
| d | 473 | 6.0% |
| c | 473 | 6.0% |
| n | 269 | 3.4% |
| Other values (9) | 1515 |
target_audience
Categorical
High correlation 
| Distinct | 3 |
|---|---|
| Distinct (%) | 0.3% |
| Missing | 2 |
| Missing (%) | 0.2% |
| Memory size | 60.7 KiB |
| B2B | |
|---|---|
| B2C | |
| social media | 1 |
Length
| Max length | 12 |
|---|---|
| Median length | 3 |
| Mean length | 3.0087294 |
| Min length | 3 |
Unique
| Unique | 1 ? |
|---|---|
| Unique (%) | 0.1% |
Sample
| 1st row | B2B |
|---|---|
| 2nd row | B2C |
| 3rd row | B2B |
| 4th row | B2B |
| 5th row | B2B |
Common Values
| Value | Count | Frequency (%) |
| B2B | 529 | |
| B2C | 501 | |
| social media | 1 | 0.1% |
| (Missing) | 2 | 0.2% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| b2b | 529 | |
| b2c | 501 | |
| social | 1 | 0.1% |
| media | 1 | 0.1% |
Most occurring characters
| Value | Count | Frequency (%) |
| B | 1559 | |
| 2 | 1030 | |
| C | 501 | 16.2% |
| a | 2 | 0.1% |
| i | 2 | 0.1% |
| o | 1 | < 0.1% |
| s | 1 | < 0.1% |
| c | 1 | < 0.1% |
| l | 1 | < 0.1% |
| 1 | < 0.1% | |
| Other values (3) | 3 | 0.1% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 3102 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| B | 1559 | |
| 2 | 1030 | |
| C | 501 | 16.2% |
| a | 2 | 0.1% |
| i | 2 | 0.1% |
| o | 1 | < 0.1% |
| s | 1 | < 0.1% |
| c | 1 | < 0.1% |
| l | 1 | < 0.1% |
| 1 | < 0.1% | |
| Other values (3) | 3 | 0.1% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 3102 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| B | 1559 | |
| 2 | 1030 | |
| C | 501 | 16.2% |
| a | 2 | 0.1% |
| i | 2 | 0.1% |
| o | 1 | < 0.1% |
| s | 1 | < 0.1% |
| c | 1 | < 0.1% |
| l | 1 | < 0.1% |
| 1 | < 0.1% | |
| Other values (3) | 3 | 0.1% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 3102 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| B | 1559 | |
| 2 | 1030 | |
| C | 501 | 16.2% |
| a | 2 | 0.1% |
| i | 2 | 0.1% |
| o | 1 | < 0.1% |
| s | 1 | < 0.1% |
| c | 1 | < 0.1% |
| l | 1 | < 0.1% |
| 1 | < 0.1% | |
| Other values (3) | 3 | 0.1% |
channel
Categorical
| Distinct | 4 |
|---|---|
| Distinct (%) | 0.4% |
| Missing | 1 |
| Missing (%) | 0.1% |
| Memory size | 64.8 KiB |
| promotion | |
|---|---|
| referral | |
| organic | |
| paid |
Length
| Max length | 9 |
|---|---|
| Median length | 8 |
| Mean length | 7.0881783 |
| Min length | 4 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | organic |
|---|---|
| 2nd row | promotion |
| 3rd row | paid |
| 4th row | organic |
| 5th row | promotion |
Common Values
| Value | Count | Frequency (%) |
| promotion | 281 | |
| referral | 258 | |
| organic | 250 | |
| paid | 243 | |
| (Missing) | 1 | 0.1% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| promotion | 281 | |
| referral | 258 | |
| organic | 250 | |
| paid | 243 |
Most occurring characters
| Value | Count | Frequency (%) |
| r | 1305 | |
| o | 1093 | |
| i | 774 | |
| a | 751 | |
| n | 531 | |
| p | 524 | |
| e | 516 | 7.1% |
| m | 281 | 3.8% |
| t | 281 | 3.8% |
| f | 258 | 3.5% |
| Other values (4) | 1001 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 7315 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| r | 1305 | |
| o | 1093 | |
| i | 774 | |
| a | 751 | |
| n | 531 | |
| p | 524 | |
| e | 516 | 7.1% |
| m | 281 | 3.8% |
| t | 281 | 3.8% |
| f | 258 | 3.5% |
| Other values (4) | 1001 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 7315 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| r | 1305 | |
| o | 1093 | |
| i | 774 | |
| a | 751 | |
| n | 531 | |
| p | 524 | |
| e | 516 | 7.1% |
| m | 281 | 3.8% |
| t | 281 | 3.8% |
| f | 258 | 3.5% |
| Other values (4) | 1001 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 7315 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| r | 1305 | |
| o | 1093 | |
| i | 774 | |
| a | 751 | |
| n | 531 | |
| p | 524 | |
| e | 516 | 7.1% |
| m | 281 | 3.8% |
| t | 281 | 3.8% |
| f | 258 | 3.5% |
| Other values (4) | 1001 |
conversion_rate
Real number (ℝ)
High correlation  Zeros 
| Distinct | 92 |
|---|---|
| Distinct (%) | 8.9% |
| Missing | 4 |
| Missing (%) | 0.4% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.54205053 |
| Minimum | 0 |
|---|---|
| Maximum | 1.5 |
| Zeros | 11 |
| Zeros (%) | 1.1% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0.13 |
| Q1 | 0.3 |
| median | 0.55 |
| Q3 | 0.77 |
| 95-th percentile | 0.95 |
| Maximum | 1.5 |
| Range | 1.5 |
| Interquartile range (IQR) | 0.47 |
Descriptive statistics
| Standard deviation | 0.26724814 |
|---|---|
| Coefficient of variation (CV) | 0.49303178 |
| Kurtosis | -1.0556927 |
| Mean | 0.54205053 |
| Median Absolute Deviation (MAD) | 0.23 |
| Skewness | -0.025238534 |
| Sum | 557.77 |
| Variance | 0.071421569 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0.4 | 27 | 2.6% |
| 0.7 | 27 | 2.6% |
| 0.2 | 24 | 2.3% |
| 0.9 | 21 | 2.0% |
| 0.8 | 19 | 1.8% |
| 0.1 | 18 | 1.7% |
| 0.6 | 18 | 1.7% |
| 0.3 | 17 | 1.6% |
| 0.85 | 17 | 1.6% |
| 0.65 | 17 | 1.6% |
| Other values (82) | 824 |
| Value | Count | Frequency (%) |
| 0 | 11 | |
| 0.1 | 18 | |
| 0.11 | 6 | 0.6% |
| 0.12 | 13 | |
| 0.13 | 12 | |
| 0.14 | 5 | 0.5% |
| 0.15 | 6 | 0.6% |
| 0.16 | 11 | |
| 0.17 | 10 | |
| 0.18 | 14 |
| Value | Count | Frequency (%) |
| 1.5 | 1 | 0.1% |
| 0.99 | 13 | |
| 0.98 | 10 | |
| 0.97 | 13 | |
| 0.96 | 12 | |
| 0.95 | 10 | |
| 0.94 | 8 | |
| 0.93 | 6 | |
| 0.92 | 12 | |
| 0.91 | 9 |
revenue
Real number (ℝ)
High correlation 
| Distinct | 1008 |
|---|---|
| Distinct (%) | 97.9% |
| Missing | 3 |
| Missing (%) | 0.3% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 511596.07 |
| Minimum | 108.21 |
|---|---|
| Maximum | 999712.49 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | 108.21 |
|---|---|
| 5-th percentile | 50790.725 |
| Q1 | 267827.05 |
| median | 517944.04 |
| Q3 | 765478.94 |
| 95-th percentile | 949543.24 |
| Maximum | 999712.49 |
| Range | 999604.28 |
| Interquartile range (IQR) | 497651.89 |
Descriptive statistics
| Standard deviation | 287153.14 |
|---|---|
| Coefficient of variation (CV) | 0.5612888 |
| Kurtosis | -1.1814039 |
| Mean | 511596.07 |
| Median Absolute Deviation (MAD) | 249792.12 |
| Skewness | -0.047754757 |
| Sum | 5.2694395 × 108 |
| Variance | 8.2456926 × 1010 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 709593.48 | 4 | 0.4% |
| 516609.1 | 3 | 0.3% |
| 458227.42 | 3 | 0.3% |
| 89958.73 | 3 | 0.3% |
| 558302.11 | 3 | 0.3% |
| 206241.46 | 3 | 0.3% |
| 174462.47 | 2 | 0.2% |
| 47511.35 | 2 | 0.2% |
| 172882.59 | 2 | 0.2% |
| 734755.76 | 2 | 0.2% |
| Other values (998) | 1003 | |
| (Missing) | 3 | 0.3% |
| Value | Count | Frequency (%) |
| 108.21 | 1 | |
| 2810.51 | 1 | |
| 3641.3 | 1 | |
| 4190.95 | 1 | |
| 5971.96 | 1 | |
| 7622.28 | 1 | |
| 7636.54 | 1 | |
| 8272.5 | 1 | |
| 8811.92 | 1 | |
| 9576.39 | 1 |
| Value | Count | Frequency (%) |
| 999712.49 | 1 | |
| 999317.92 | 1 | |
| 997657.18 | 1 | |
| 996578.25 | 1 | |
| 996493.1 | 1 | |
| 995340.62 | 1 | |
| 994306.41 | 1 | |
| 993906.77 | 1 | |
| 993317.73 | 1 | |
| 992544.71 | 1 |
duracion_dias
Real number (ℝ)
High correlation 
| Distinct | 498 |
|---|---|
| Distinct (%) | 48.4% |
| Missing | 5 |
| Missing (%) | 0.5% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 364.66634 |
| Minimum | -60 |
|---|---|
| Maximum | 716 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 1 |
| Negative (%) | 0.1% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | -60 |
|---|---|
| 5-th percentile | 111.7 |
| Q1 | 253 |
| median | 363.5 |
| Q3 | 474.25 |
| 95-th percentile | 617.65 |
| Maximum | 716 |
| Range | 776 |
| Interquartile range (IQR) | 221.25 |
Descriptive statistics
| Standard deviation | 152.77389 |
|---|---|
| Coefficient of variation (CV) | 0.41894156 |
| Kurtosis | -0.58228402 |
| Mean | 364.66634 |
| Median Absolute Deviation (MAD) | 110.5 |
| Skewness | 0.0099787088 |
| Sum | 374877 |
| Variance | 23339.86 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 339 | 7 | 0.7% |
| 441 | 7 | 0.7% |
| 366 | 6 | 0.6% |
| 423 | 6 | 0.6% |
| 295 | 6 | 0.6% |
| 328 | 6 | 0.6% |
| 348 | 6 | 0.6% |
| 314 | 6 | 0.6% |
| 321 | 5 | 0.5% |
| 275 | 5 | 0.5% |
| Other values (488) | 968 |
| Value | Count | Frequency (%) |
| -60 | 1 | 0.1% |
| 10 | 1 | 0.1% |
| 16 | 2 | |
| 22 | 3 | |
| 24 | 1 | 0.1% |
| 31 | 1 | 0.1% |
| 32 | 1 | 0.1% |
| 34 | 1 | 0.1% |
| 36 | 1 | 0.1% |
| 41 | 1 | 0.1% |
| Value | Count | Frequency (%) |
| 716 | 2 | |
| 712 | 1 | |
| 707 | 1 | |
| 700 | 1 | |
| 698 | 1 | |
| 693 | 1 | |
| 689 | 1 | |
| 688 | 2 | |
| 687 | 2 | |
| 683 | 1 |
roi_categoria
Categorical
High correlation 
| Distinct | 3 |
|---|---|
| Distinct (%) | 0.3% |
| Missing | 4 |
| Missing (%) | 0.4% |
| Memory size | 62.4 KiB |
| Medio | |
|---|---|
| Bajo | |
| Pérdida | 7 |
Length
| Max length | 7 |
|---|---|
| Median length | 5 |
| Mean length | 4.548105 |
| Min length | 4 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Bajo |
|---|---|
| 2nd row | Medio |
| 3rd row | Bajo |
| 4th row | Bajo |
| 5th row | Bajo |
Common Values
| Value | Count | Frequency (%) |
| Medio | 543 | |
| Bajo | 479 | |
| Pérdida | 7 | 0.7% |
| (Missing) | 4 | 0.4% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| medio | 543 | |
| bajo | 479 | |
| pérdida | 7 | 0.7% |
Most occurring characters
| Value | Count | Frequency (%) |
| o | 1022 | |
| d | 557 | |
| i | 550 | |
| e | 543 | |
| M | 543 | |
| a | 486 | |
| B | 479 | |
| j | 479 | |
| P | 7 | 0.1% |
| é | 7 | 0.1% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 4680 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| o | 1022 | |
| d | 557 | |
| i | 550 | |
| e | 543 | |
| M | 543 | |
| a | 486 | |
| B | 479 | |
| j | 479 | |
| P | 7 | 0.1% |
| é | 7 | 0.1% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 4680 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| o | 1022 | |
| d | 557 | |
| i | 550 | |
| e | 543 | |
| M | 543 | |
| a | 486 | |
| B | 479 | |
| j | 479 | |
| P | 7 | 0.1% |
| é | 7 | 0.1% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 4680 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| o | 1022 | |
| d | 557 | |
| i | 550 | |
| e | 543 | |
| M | 543 | |
| a | 486 | |
| B | 479 | |
| j | 479 | |
| P | 7 | 0.1% |
| é | 7 | 0.1% |
conversion_categoria
Categorical
High correlation 
| Distinct | 3 |
|---|---|
| Distinct (%) | 0.3% |
| Missing | 4 |
| Missing (%) | 0.4% |
| Memory size | 62.0 KiB |
| Baja | |
|---|---|
| Media | |
| Alta |
Length
| Max length | 5 |
|---|---|
| Median length | 4 |
| Mean length | 4.3226433 |
| Min length | 4 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Baja |
|---|---|
| 2nd row | Media |
| 3rd row | Baja |
| 4th row | Baja |
| 5th row | Alta |
Common Values
| Value | Count | Frequency (%) |
| Baja | 367 | |
| Media | 332 | |
| Alta | 330 | |
| (Missing) | 4 | 0.4% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| baja | 367 | |
| media | 332 | |
| alta | 330 |
Most occurring characters
| Value | Count | Frequency (%) |
| a | 1396 | |
| B | 367 | 8.3% |
| j | 367 | 8.3% |
| M | 332 | 7.5% |
| e | 332 | 7.5% |
| d | 332 | 7.5% |
| i | 332 | 7.5% |
| A | 330 | 7.4% |
| l | 330 | 7.4% |
| t | 330 | 7.4% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 4448 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| a | 1396 | |
| B | 367 | 8.3% |
| j | 367 | 8.3% |
| M | 332 | 7.5% |
| e | 332 | 7.5% |
| d | 332 | 7.5% |
| i | 332 | 7.5% |
| A | 330 | 7.4% |
| l | 330 | 7.4% |
| t | 330 | 7.4% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 4448 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| a | 1396 | |
| B | 367 | 8.3% |
| j | 367 | 8.3% |
| M | 332 | 7.5% |
| e | 332 | 7.5% |
| d | 332 | 7.5% |
| i | 332 | 7.5% |
| A | 330 | 7.4% |
| l | 330 | 7.4% |
| t | 330 | 7.4% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 4448 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| a | 1396 | |
| B | 367 | 8.3% |
| j | 367 | 8.3% |
| M | 332 | 7.5% |
| e | 332 | 7.5% |
| d | 332 | 7.5% |
| i | 332 | 7.5% |
| A | 330 | 7.4% |
| l | 330 | 7.4% |
| t | 330 | 7.4% |
revenue_categoria
Categorical
High correlation  Uniform 
| Distinct | 3 |
|---|---|
| Distinct (%) | 0.3% |
| Missing | 3 |
| Missing (%) | 0.3% |
| Memory size | 62.3 KiB |
| Media | |
|---|---|
| Mucha | |
| Poca |
Length
| Max length | 5 |
|---|---|
| Median length | 5 |
| Mean length | 4.6669903 |
| Min length | 4 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Mucha |
|---|---|
| 2nd row | Media |
| 3rd row | Media |
| 4th row | Poca |
| 5th row | Poca |
Common Values
| Value | Count | Frequency (%) |
| Media | 344 | |
| Mucha | 343 | |
| Poca | 343 | |
| (Missing) | 3 | 0.3% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| media | 344 | |
| mucha | 343 | |
| poca | 343 |
Most occurring characters
| Value | Count | Frequency (%) |
| a | 1030 | |
| M | 687 | |
| c | 686 | |
| e | 344 | 7.2% |
| i | 344 | 7.2% |
| d | 344 | 7.2% |
| u | 343 | 7.1% |
| h | 343 | 7.1% |
| P | 343 | 7.1% |
| o | 343 | 7.1% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 4807 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| a | 1030 | |
| M | 687 | |
| c | 686 | |
| e | 344 | 7.2% |
| i | 344 | 7.2% |
| d | 344 | 7.2% |
| u | 343 | 7.1% |
| h | 343 | 7.1% |
| P | 343 | 7.1% |
| o | 343 | 7.1% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 4807 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| a | 1030 | |
| M | 687 | |
| c | 686 | |
| e | 344 | 7.2% |
| i | 344 | 7.2% |
| d | 344 | 7.2% |
| u | 343 | 7.1% |
| h | 343 | 7.1% |
| P | 343 | 7.1% |
| o | 343 | 7.1% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 4807 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| a | 1030 | |
| M | 687 | |
| c | 686 | |
| e | 344 | 7.2% |
| i | 344 | 7.2% |
| d | 344 | 7.2% |
| u | 343 | 7.1% |
| h | 343 | 7.1% |
| P | 343 | 7.1% |
| o | 343 | 7.1% |
budget_categoria
Categorical
High correlation 
| Distinct | 4 |
|---|---|
| Distinct (%) | 0.4% |
| Missing | 4 |
| Missing (%) | 0.4% |
| Memory size | 63.7 KiB |
| Muy Alto | |
|---|---|
| Alto | |
| Medio | |
| Bajo | 1 |
Length
| Max length | 8 |
|---|---|
| Median length | 5 |
| Mean length | 5.9980564 |
| Min length | 4 |
Unique
| Unique | 1 ? |
|---|---|
| Unique (%) | 0.1% |
Sample
| 1st row | Medio |
|---|---|
| 2nd row | Alto |
| 3rd row | Muy Alto |
| 4th row | Alto |
| 5th row | Alto |
Common Values
| Value | Count | Frequency (%) |
| Muy Alto | 489 | |
| Alto | 439 | |
| Medio | 100 | 9.7% |
| Bajo | 1 | 0.1% |
| (Missing) | 4 | 0.4% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| alto | 928 | |
| muy | 489 | |
| medio | 100 | 6.6% |
| bajo | 1 | 0.1% |
Most occurring characters
| Value | Count | Frequency (%) |
| o | 1029 | |
| A | 928 | |
| t | 928 | |
| l | 928 | |
| M | 589 | |
| u | 489 | |
| y | 489 | |
| 489 | ||
| e | 100 | 1.6% |
| d | 100 | 1.6% |
| Other values (4) | 103 | 1.7% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 6172 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| o | 1029 | |
| A | 928 | |
| t | 928 | |
| l | 928 | |
| M | 589 | |
| u | 489 | |
| y | 489 | |
| 489 | ||
| e | 100 | 1.6% |
| d | 100 | 1.6% |
| Other values (4) | 103 | 1.7% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 6172 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| o | 1029 | |
| A | 928 | |
| t | 928 | |
| l | 928 | |
| M | 589 | |
| u | 489 | |
| y | 489 | |
| 489 | ||
| e | 100 | 1.6% |
| d | 100 | 1.6% |
| Other values (4) | 103 | 1.7% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 6172 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| o | 1029 | |
| A | 928 | |
| t | 928 | |
| l | 928 | |
| M | 589 | |
| u | 489 | |
| y | 489 | |
| 489 | ||
| e | 100 | 1.6% |
| d | 100 | 1.6% |
| Other values (4) | 103 | 1.7% |
roi_recalculated
Real number (ℝ)
High correlation  Missing 
| Distinct | 1007 |
|---|---|
| Distinct (%) | 99.6% |
| Missing | 22 |
| Missing (%) | 2.1% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 24.767696 |
| Minimum | -0.998254 |
|---|---|
| Maximum | 884.759 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 42 |
| Negative (%) | 4.1% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | -0.998254 |
|---|---|
| 5-th percentile | 0.238584 |
| Q1 | 4.414886 |
| median | 9.416141 |
| Q3 | 20.03884 |
| 95-th percentile | 95.139108 |
| Maximum | 884.759 |
| Range | 885.75725 |
| Interquartile range (IQR) | 15.623954 |
Descriptive statistics
| Standard deviation | 61.273527 |
|---|---|
| Coefficient of variation (CV) | 2.4739293 |
| Kurtosis | 75.095159 |
| Mean | 24.767696 |
| Median Absolute Deviation (MAD) | 6.558041 |
| Skewness | 7.5471204 |
| Sum | 25040.14 |
| Variance | 3754.4451 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 86.795984 | 2 | 0.2% |
| 4.604299 | 2 | 0.2% |
| 2 | 2 | 0.2% |
| 0.5 | 2 | 0.2% |
| 0.209189 | 1 | 0.1% |
| 6.387951 | 1 | 0.1% |
| 4.968786 | 1 | 0.1% |
| 17.144859 | 1 | 0.1% |
| 309.138805 | 1 | 0.1% |
| 3.320839 | 1 | 0.1% |
| Other values (997) | 997 | |
| (Missing) | 22 | 2.1% |
| Value | Count | Frequency (%) |
| -0.998254 | 1 | |
| -0.995 | 1 | |
| -0.959744 | 1 | |
| -0.923559 | 1 | |
| -0.917185 | 1 | |
| -0.904294 | 1 | |
| -0.886265 | 1 | |
| -0.882994 | 1 | |
| -0.879069 | 1 | |
| -0.869787 | 1 |
| Value | Count | Frequency (%) |
| 884.758999 | 1 | |
| 627.007142 | 1 | |
| 624.893465 | 1 | |
| 612.621835 | 1 | |
| 527.274718 | 1 | |
| 524.426429 | 1 | |
| 323.705931 | 1 | |
| 321.970828 | 1 | |
| 309.138805 | 1 | |
| 308.543649 | 1 |
start_month
Real number (ℝ)
High correlation 
| Distinct | 12 |
|---|---|
| Distinct (%) | 1.2% |
| Missing | 3 |
| Missing (%) | 0.3% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 6.407767 |
| Minimum | 1 |
|---|---|
| Maximum | 12 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 1 |
| Q1 | 3 |
| median | 7 |
| Q3 | 9 |
| 95-th percentile | 12 |
| Maximum | 12 |
| Range | 11 |
| Interquartile range (IQR) | 6 |
Descriptive statistics
| Standard deviation | 3.407637 |
|---|---|
| Coefficient of variation (CV) | 0.5317979 |
| Kurtosis | -1.1791358 |
| Mean | 6.407767 |
| Median Absolute Deviation (MAD) | 3 |
| Skewness | -0.0097135354 |
| Sum | 6600 |
| Variance | 11.61199 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1 | 100 | |
| 9 | 99 | |
| 8 | 97 | |
| 3 | 96 | |
| 7 | 93 | |
| 4 | 92 | |
| 11 | 89 | |
| 6 | 83 | |
| 5 | 75 | |
| 12 | 71 | |
| Other values (2) | 135 |
| Value | Count | Frequency (%) |
| 1 | 100 | |
| 2 | 66 | |
| 3 | 96 | |
| 4 | 92 | |
| 5 | 75 | |
| 6 | 83 | |
| 7 | 93 | |
| 8 | 97 | |
| 9 | 99 | |
| 10 | 69 |
| Value | Count | Frequency (%) |
| 12 | 71 | |
| 11 | 89 | |
| 10 | 69 | |
| 9 | 99 | |
| 8 | 97 | |
| 7 | 93 | |
| 6 | 83 | |
| 5 | 75 | |
| 4 | 92 | |
| 3 | 96 |
temporada_inicio
Categorical
High correlation 
| Distinct | 4 |
|---|---|
| Distinct (%) | 0.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 72.5 KiB |
| Verano | |
|---|---|
| Primavera | |
| Otoño | |
| Invierno |
Length
| Max length | 9 |
|---|---|
| Median length | 8 |
| Mean length | 6.9709584 |
| Min length | 5 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Primavera |
|---|---|
| 2nd row | Invierno |
| 3rd row | Invierno |
| 4th row | Otoño |
| 5th row | Verano |
Common Values
| Value | Count | Frequency (%) |
| Verano | 273 | |
| Primavera | 263 | |
| Otoño | 260 | |
| Invierno | 237 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| verano | 273 | |
| primavera | 263 | |
| otoño | 260 | |
| invierno | 237 |
Most occurring characters
| Value | Count | Frequency (%) |
| r | 1036 | |
| o | 1030 | |
| a | 799 | |
| e | 773 | |
| n | 747 | |
| i | 500 | |
| v | 500 | |
| V | 273 | 3.8% |
| P | 263 | 3.7% |
| m | 263 | 3.7% |
| Other values (4) | 1017 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 7201 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| r | 1036 | |
| o | 1030 | |
| a | 799 | |
| e | 773 | |
| n | 747 | |
| i | 500 | |
| v | 500 | |
| V | 273 | 3.8% |
| P | 263 | 3.7% |
| m | 263 | 3.7% |
| Other values (4) | 1017 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 7201 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| r | 1036 | |
| o | 1030 | |
| a | 799 | |
| e | 773 | |
| n | 747 | |
| i | 500 | |
| v | 500 | |
| V | 273 | 3.8% |
| P | 263 | 3.7% |
| m | 263 | 3.7% |
| Other values (4) | 1017 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 7201 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| r | 1036 | |
| o | 1030 | |
| a | 799 | |
| e | 773 | |
| n | 747 | |
| i | 500 | |
| v | 500 | |
| V | 273 | 3.8% |
| P | 263 | 3.7% |
| m | 263 | 3.7% |
| Other values (4) | 1017 |
net_profit
Real number (ℝ)
High correlation 
| Distinct | 1009 |
|---|---|
| Distinct (%) | 98.2% |
| Missing | 6 |
| Missing (%) | 0.6% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 453393.44 |
| Minimum | -9949999 |
|---|---|
| Maximum | 987859.73 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 42 |
| Negative (%) | 4.1% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | -9949999 |
|---|---|
| 5-th percentile | 10945.703 |
| Q1 | 216214.82 |
| median | 473021.14 |
| Q3 | 708529.39 |
| 95-th percentile | 895800.82 |
| Maximum | 987859.73 |
| Range | 10937859 |
| Interquartile range (IQR) | 492314.57 |
Descriptive statistics
| Standard deviation | 434467.5 |
|---|---|
| Coefficient of variation (CV) | 0.95825712 |
| Kurtosis | 319.65116 |
| Mean | 453393.44 |
| Median Absolute Deviation (MAD) | 248253.28 |
| Skewness | -13.390658 |
| Sum | 4.6563507 × 108 |
| Variance | 1.8876201 × 1011 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 701511.18 | 4 | 0.4% |
| 373584.32 | 3 | 0.3% |
| 498896.12 | 3 | 0.3% |
| 75368.98 | 3 | 0.3% |
| 169440.88 | 3 | 0.3% |
| 110421.1 | 2 | 0.2% |
| 8219.45 | 2 | 0.2% |
| 482732.83 | 2 | 0.2% |
| 143918.14 | 2 | 0.2% |
| 694261.88 | 2 | 0.2% |
| Other values (999) | 1001 | |
| (Missing) | 6 | 0.6% |
| Value | Count | Frequency (%) |
| -9949999 | 1 | |
| -92091.91 | 1 | |
| -91618.85 | 1 | |
| -85765.04 | 1 | |
| -83260.49 | 1 | |
| -77408.2 | 1 | |
| -69612.81 | 1 | |
| -68489.09 | 1 | |
| -67005.31 | 1 | |
| -61869.89 | 1 |
| Value | Count | Frequency (%) |
| 987859.73 | 1 | |
| 987359.82 | 1 | |
| 979827.4 | 1 | |
| 974958.97 | 1 | |
| 973355.11 | 1 | |
| 965199.63 | 1 | |
| 964497.81 | 1 | |
| 963838 | 1 | |
| 960202.7 | 1 | |
| 958135.52 | 1 |
conversions
Real number (ℝ)
High correlation  Zeros 
| Distinct | 997 |
|---|---|
| Distinct (%) | 97.1% |
| Missing | 6 |
| Missing (%) | 0.6% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 278799.19 |
| Minimum | 0 |
|---|---|
| Maximum | 964632.77 |
| Zeros | 11 |
| Zeros (%) | 1.1% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 15924.567 |
| Q1 | 97706.974 |
| median | 216427.45 |
| Q3 | 421233.97 |
| 95-th percentile | 693291.25 |
| Maximum | 964632.77 |
| Range | 964632.77 |
| Interquartile range (IQR) | 323526.99 |
Descriptive statistics
| Standard deviation | 220124.59 |
|---|---|
| Coefficient of variation (CV) | 0.78954529 |
| Kurtosis | -0.15716255 |
| Mean | 278799.19 |
| Median Absolute Deviation (MAD) | 148290.94 |
| Skewness | 0.80390105 |
| Sum | 2.8632677 × 108 |
| Variance | 4.8454835 × 1010 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 11 | 1.1% |
| 283837.392 | 4 | 0.4% |
| 340962.006 | 3 | 0.3% |
| 107245.5592 | 3 | 0.3% |
| 374062.4137 | 3 | 0.3% |
| 17092.1587 | 3 | 0.3% |
| 128303.6776 | 3 | 0.3% |
| 478788.255 | 2 | 0.2% |
| 93500.2371 | 2 | 0.2% |
| 95954.3585 | 2 | 0.2% |
| Other values (987) | 991 | |
| (Missing) | 6 | 0.6% |
| Value | Count | Frequency (%) |
| 0 | 11 | |
| 83.3217 | 1 | 0.1% |
| 419.095 | 1 | 0.1% |
| 758.8377 | 1 | 0.1% |
| 1374.5772 | 1 | 0.1% |
| 1436.4585 | 1 | 0.1% |
| 2533.2462 | 1 | 0.1% |
| 2661.8471 | 1 | 0.1% |
| 3568.474 | 1 | 0.1% |
| 3583.176 | 1 | 0.1% |
| Value | Count | Frequency (%) |
| 964632.7746 | 1 | |
| 954051.8638 | 1 | |
| 935379.7945 | 1 | |
| 921771.3204 | 1 | |
| 915375.236 | 1 | |
| 907059.9884 | 1 | |
| 899700.0163 | 1 | |
| 894373.9296 | 1 | |
| 888263.5488 | 1 | |
| 886375.4536 | 1 |
costo_por_conversion
Real number (ℝ)
High correlation  Missing  Skewed 
| Distinct | 996 |
|---|---|
| Distinct (%) | 98.2% |
| Missing | 19 |
| Missing (%) | 1.8% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 2.6190378 |
| Minimum | 0.0018731819 |
|---|---|
| Maximum | 999.9999 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | 0.0018731819 |
|---|---|
| 5-th percentile | 0.016754548 |
| Q1 | 0.086262216 |
| median | 0.18806696 |
| Q3 | 0.50232732 |
| 95-th percentile | 2.382806 |
| Maximum | 999.9999 |
| Range | 999.99803 |
| Interquartile range (IQR) | 0.4160651 |
Descriptive statistics
| Standard deviation | 39.383677 |
|---|---|
| Coefficient of variation (CV) | 15.03746 |
| Kurtosis | 530.08871 |
| Mean | 2.6190378 |
| Median Absolute Deviation (MAD) | 0.13602286 |
| Skewness | 22.68424 |
| Sum | 2655.7044 |
| Variance | 1551.074 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0.02847510662 | 4 | 0.4% |
| 0.6597090713 | 3 | 0.3% |
| 0.3431431593 | 3 | 0.3% |
| 0.8535931743 | 3 | 0.3% |
| 0.05195001111 | 3 | 0.3% |
| 1.020988006 | 2 | 0.2% |
| 0.003793367905 | 2 | 0.2% |
| 1.006245684 | 2 | 0.2% |
| 0.6674149148 | 2 | 0.2% |
| 0.9855192339 | 2 | 0.2% |
| Other values (986) | 988 | |
| (Missing) | 19 | 1.8% |
| Value | Count | Frequency (%) |
| 0.001873181857 | 1 | |
| 0.002138444974 | 1 | |
| 0.00242078181 | 1 | |
| 0.002565852872 | 1 | |
| 0.003505471279 | 1 | |
| 0.003793367905 | 2 | |
| 0.004627578835 | 1 | |
| 0.004681974146 | 1 | |
| 0.00524825398 | 1 | |
| 0.005307795266 | 1 |
| Value | Count | Frequency (%) |
| 999.9999 | 1 | |
| 743.8410402 | 1 | |
| 92.00362607 | 1 | |
| 87.92350183 | 1 | |
| 55.12808062 | 1 | |
| 39.41134107 | 1 | |
| 30.12062564 | 1 | |
| 19.34929765 | 1 | |
| 18.68848204 | 1 | |
| 17.28038749 | 1 |
costo_clicks
Real number (ℝ)
High correlation  Missing  Zeros 
| Distinct | 997 |
|---|---|
| Distinct (%) | 98.8% |
| Missing | 24 |
| Missing (%) | 2.3% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 31044.366 |
| Minimum | -1555376.8 |
|---|---|
| Maximum | 1012624.8 |
| Zeros | 11 |
| Zeros (%) | 1.1% |
| Negative | 42 |
| Negative (%) | 4.1% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | -1555376.8 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 8940.5662 |
| median | 22742.548 |
| Q3 | 47686.748 |
| 95-th percentile | 97673.71 |
| Maximum | 1012624.8 |
| Range | 2568001.6 |
| Interquartile range (IQR) | 38746.182 |
Descriptive statistics
| Standard deviation | 79726.015 |
|---|---|
| Coefficient of variation (CV) | 2.5681315 |
| Kurtosis | 193.70373 |
| Mean | 31044.366 |
| Median Absolute Deviation (MAD) | 16814.714 |
| Skewness | -7.0431349 |
| Sum | 31323765 |
| Variance | 6.3562375 × 109 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 11 | 1.1% |
| 23292.48365 | 2 | 0.2% |
| 3270.167339 | 2 | 0.2% |
| 1570.819706 | 1 | 0.1% |
| 47319.19835 | 1 | 0.1% |
| 5914.933809 | 1 | 0.1% |
| 90000 | 1 | 0.1% |
| 183968.5332 | 1 | 0.1% |
| 20142.20165 | 1 | 0.1% |
| 1548.78083 | 1 | 0.1% |
| Other values (987) | 987 | |
| (Missing) | 24 | 2.3% |
| Value | Count | Frequency (%) |
| -1555376.751 | 1 | |
| -816538.0608 | 1 | |
| -489639.1438 | 1 | |
| -329231.9765 | 1 | |
| -234386.3557 | 1 | |
| -86746.69251 | 1 | |
| -63437.61655 | 1 | |
| -57373.73523 | 1 | |
| -57115.54664 | 1 | |
| -52963.07883 | 1 |
| Value | Count | Frequency (%) |
| 1012624.836 | 1 | |
| 471805.9178 | 1 | |
| 439060.1711 | 1 | |
| 281651.6023 | 1 | |
| 275238.1825 | 1 | |
| 274255.1611 | 1 | |
| 265316.3919 | 1 | |
| 250937.3274 | 1 | |
| 234409.6791 | 1 | |
| 203779.3986 | 1 |
ingresos_por_click
Real number (ℝ)
High correlation  Missing 
| Distinct | 996 |
|---|---|
| Distinct (%) | 99.8% |
| Missing | 35 |
| Missing (%) | 3.4% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 64.591694 |
| Minimum | -8.86265 |
|---|---|
| Maximum | 3219.7083 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 42 |
| Negative (%) | 4.1% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | -8.86265 |
|---|---|
| 5-th percentile | 0.40099664 |
| Q1 | 7.7735117 |
| median | 19.734866 |
| Q3 | 47.310948 |
| 95-th percentile | 219.85865 |
| Maximum | 3219.7083 |
| Range | 3228.5709 |
| Interquartile range (IQR) | 39.537437 |
Descriptive statistics
| Standard deviation | 193.18982 |
|---|---|
| Coefficient of variation (CV) | 2.990939 |
| Kurtosis | 106.76481 |
| Mean | 64.591694 |
| Median Absolute Deviation (MAD) | 14.546378 |
| Skewness | 8.9297946 |
| Sum | 64462.51 |
| Variance | 37322.306 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 8.854421154 | 2 | 0.2% |
| 216.98996 | 2 | 0.2% |
| -3.554607407 | 1 | 0.1% |
| 17.81346111 | 1 | 0.1% |
| 12.10579891 | 1 | 0.1% |
| 13.46013714 | 1 | 0.1% |
| 15.76300714 | 1 | 0.1% |
| 29.22815294 | 1 | 0.1% |
| 36.4784234 | 1 | 0.1% |
| 363.6927118 | 1 | 0.1% |
| Other values (986) | 986 | |
| (Missing) | 35 | 3.4% |
| Value | Count | Frequency (%) |
| -8.86265 | 1 | |
| -6.347118182 | 1 | |
| -5.86046 | 1 | |
| -4.975 | 1 | |
| -4.772427778 | 1 | |
| -3.769472222 | 1 | |
| -3.554607407 | 1 | |
| -3.536277778 | 1 | |
| -3.028668 | 1 | |
| -2.0889 | 1 |
| Value | Count | Frequency (%) |
| 3219.70828 | 1 | |
| 2090.023807 | 1 | |
| 2010.815907 | 1 | |
| 1904.152535 | 1 | |
| 1256.362453 | 1 | |
| 1225.060608 | 1 | |
| 1141.698592 | 1 | |
| 984.483895 | 1 | |
| 976.434663 | 1 | |
| 946.8082803 | 1 |
revenue_per_dollar
Real number (ℝ)
High correlation 
| Distinct | 1007 |
|---|---|
| Distinct (%) | 98.1% |
| Missing | 6 |
| Missing (%) | 0.6% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 25.962728 |
| Minimum | 0.0017459393 |
|---|---|
| Maximum | 885.759 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | 0.0017459393 |
|---|---|
| 5-th percentile | 1.2378606 |
| Q1 | 5.4136417 |
| median | 10.394971 |
| Q3 | 21.100119 |
| 95-th percentile | 96.437366 |
| Maximum | 885.759 |
| Range | 885.75725 |
| Interquartile range (IQR) | 15.686478 |
Descriptive statistics
| Standard deviation | 61.534323 |
|---|---|
| Coefficient of variation (CV) | 2.3701024 |
| Kurtosis | 72.929897 |
| Mean | 25.962728 |
| Median Absolute Deviation (MAD) | 6.5434321 |
| Skewness | 7.4236115 |
| Sum | 26663.721 |
| Variance | 3786.4729 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 87.79598382 | 4 | 0.4% |
| 29.16556672 | 3 | 0.3% |
| 5.41364175 | 3 | 0.3% |
| 6.165885639 | 3 | 0.3% |
| 5.604299171 | 3 | 0.3% |
| 1.209189426 | 2 | 0.2% |
| 7.387950633 | 2 | 0.2% |
| 5.968785528 | 2 | 0.2% |
| 18.14485942 | 2 | 0.2% |
| 310.1388048 | 2 | 0.2% |
| Other values (997) | 1001 | |
| (Missing) | 6 | 0.6% |
| Value | Count | Frequency (%) |
| 0.001745939291 | 1 | |
| 0.0050000005 | 1 | |
| 0.04025606231 | 1 | |
| 0.07644127681 | 1 | |
| 0.08281497847 | 1 | |
| 0.09570641194 | 1 | |
| 0.1137352334 | 1 | |
| 0.1170059864 | 1 | |
| 0.1209305057 | 1 | |
| 0.1302132181 | 1 |
| Value | Count | Frequency (%) |
| 885.7589994 | 1 | |
| 628.0071416 | 1 | |
| 625.8934652 | 1 | |
| 613.6218345 | 1 | |
| 528.2747182 | 1 | |
| 525.4264286 | 1 | |
| 324.7059312 | 1 | |
| 322.9708283 | 1 | |
| 310.1388048 | 2 | |
| 309.5436491 | 1 |
efficiency_index
Real number (ℝ)
High correlation  Zeros 
| Distinct | 756 |
|---|---|
| Distinct (%) | 73.6% |
| Missing | 6 |
| Missing (%) | 0.6% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.29270312 |
| Minimum | -0.02 |
|---|---|
| Maximum | 1.2 |
| Zeros | 17 |
| Zeros (%) | 1.6% |
| Negative | 1 |
| Negative (%) | 0.1% |
| Memory size | 8.2 KiB |
Quantile statistics
| Minimum | -0.02 |
|---|---|
| 5-th percentile | 0.0396 |
| Q1 | 0.11365 |
| median | 0.234 |
| Q3 | 0.42415 |
| 95-th percentile | 0.7287 |
| Maximum | 1.2 |
| Range | 1.22 |
| Interquartile range (IQR) | 0.3105 |
Descriptive statistics
| Standard deviation | 0.21882539 |
|---|---|
| Coefficient of variation (CV) | 0.74760186 |
| Kurtosis | 0.032128692 |
| Mean | 0.29270312 |
| Median Absolute Deviation (MAD) | 0.138 |
| Skewness | 0.88382186 |
| Sum | 300.6061 |
| Variance | 0.047884553 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 17 | 1.6% |
| 0.14 | 6 | 0.6% |
| 0.204 | 6 | 0.6% |
| 0.36 | 6 | 0.6% |
| 0.096 | 6 | 0.6% |
| 0.112 | 5 | 0.5% |
| 0.168 | 5 | 0.5% |
| 0.252 | 4 | 0.4% |
| 0.126 | 4 | 0.4% |
| 0.078 | 4 | 0.4% |
| Other values (746) | 964 | |
| (Missing) | 6 | 0.6% |
| Value | Count | Frequency (%) |
| -0.02 | 1 | 0.1% |
| 0 | 17 | |
| 0.016 | 1 | 0.1% |
| 0.0168 | 1 | 0.1% |
| 0.017 | 1 | 0.1% |
| 0.019 | 2 | 0.2% |
| 0.02 | 2 | 0.2% |
| 0.0208 | 1 | 0.1% |
| 0.0216 | 1 | 0.1% |
| 0.0247 | 1 | 0.1% |
| Value | Count | Frequency (%) |
| 1.2 | 1 | |
| 0.9603 | 1 | |
| 0.9506 | 1 | |
| 0.891 | 1 | |
| 0.8835 | 1 | |
| 0.882 | 2 | |
| 0.8736 | 1 | |
| 0.873 | 1 | |
| 0.8712 | 1 | |
| 0.864 | 1 |
theme
Categorical
| Distinct | 10 |
|---|---|
| Distinct (%) | 1.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 99.6 KiB |
| Procesos/Metodología | |
|---|---|
| Arquitectura/Infraestructura | |
| Usuario/Cliente | |
| Red/Conectividad | |
| Tecnología/IT | |
| Other values (5) |
Length
| Max length | 28 |
|---|---|
| Median length | 20 |
| Mean length | 18.524685 |
| Min length | 9 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Usuario/Cliente |
|---|---|
| 2nd row | Procesos/Metodología |
| 3rd row | Productos/Servicios |
| 4th row | Procesos/Metodología |
| 5th row | Gestión/Management |
Common Values
| Value | Count | Frequency (%) |
| Procesos/Metodología | 282 | |
| Arquitectura/Infraestructura | 139 | |
| Usuario/Cliente | 131 | |
| Red/Conectividad | 97 | 9.4% |
| Tecnología/IT | 78 | 7.6% |
| Gestión/Management | 75 | 7.3% |
| Productos/Servicios | 72 | 7.0% |
| Seguridad | 57 | 5.5% |
| Datos/Análisis | 56 | 5.4% |
| Innovación/Generacional | 46 | 4.5% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| procesos/metodología | 282 | |
| arquitectura/infraestructura | 139 | |
| usuario/cliente | 131 | |
| red/conectividad | 97 | 9.4% |
| tecnología/it | 78 | 7.6% |
| gestión/management | 75 | 7.3% |
| productos/servicios | 72 | 7.0% |
| seguridad | 57 | 5.5% |
| datos/análisis | 56 | 5.4% |
| innovación/generacional | 46 | 4.5% |
Most occurring characters
| Value | Count | Frequency (%) |
| o | 2158 | 11.3% |
| e | 1822 | 9.5% |
| a | 1406 | 7.3% |
| r | 1355 | 7.1% |
| t | 1344 | 7.0% |
| s | 1221 | 6.4% |
| i | 1075 | 5.6% |
| / | 976 | 5.1% |
| c | 971 | 5.1% |
| n | 956 | 5.0% |
| Other values (22) | 5852 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 19136 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| o | 2158 | 11.3% |
| e | 1822 | 9.5% |
| a | 1406 | 7.3% |
| r | 1355 | 7.1% |
| t | 1344 | 7.0% |
| s | 1221 | 6.4% |
| i | 1075 | 5.6% |
| / | 976 | 5.1% |
| c | 971 | 5.1% |
| n | 956 | 5.0% |
| Other values (22) | 5852 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 19136 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| o | 2158 | 11.3% |
| e | 1822 | 9.5% |
| a | 1406 | 7.3% |
| r | 1355 | 7.1% |
| t | 1344 | 7.0% |
| s | 1221 | 6.4% |
| i | 1075 | 5.6% |
| / | 976 | 5.1% |
| c | 971 | 5.1% |
| n | 956 | 5.0% |
| Other values (22) | 5852 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 19136 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| o | 2158 | 11.3% |
| e | 1822 | 9.5% |
| a | 1406 | 7.3% |
| r | 1355 | 7.1% |
| t | 1344 | 7.0% |
| s | 1221 | 6.4% |
| i | 1075 | 5.6% |
| / | 976 | 5.1% |
| c | 971 | 5.1% |
| n | 956 | 5.0% |
| Other values (22) | 5852 |
Interactions
Correlations
| budget | budget_categoria | channel | conversion_categoria | conversion_rate | conversions | costo_clicks | costo_por_conversion | duracion_dias | efficiency_index | ingresos_por_click | net_profit | revenue | revenue_categoria | revenue_per_dollar | roi | roi_categoria | roi_recalculated | start_month | target_audience | temporada_inicio | theme | type | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| budget | 1.000 | 0.000 | 0.000 | 0.000 | -0.015 | -0.022 | 0.640 | 0.592 | -0.055 | 0.011 | -0.612 | -0.114 | -0.019 | 0.003 | -0.672 | 0.027 | 0.000 | -0.675 | -0.058 | 0.000 | 0.000 | 0.000 | 0.000 |
| budget_categoria | 0.000 | 1.000 | 0.000 | 0.000 | 0.058 | 0.032 | 0.000 | 0.000 | 0.029 | 0.000 | 0.349 | 0.000 | 0.000 | 0.000 | 0.481 | 0.574 | 0.264 | 0.483 | 0.051 | 0.000 | 0.013 | 0.047 | 0.000 |
| channel | 0.000 | 0.000 | 1.000 | 0.029 | 0.016 | 0.019 | 0.000 | 0.000 | 0.000 | 0.036 | 0.000 | 0.000 | 0.000 | 0.053 | 0.000 | 0.056 | 0.018 | 0.000 | 0.087 | 0.000 | 0.072 | 0.000 | 0.000 |
| conversion_categoria | 0.000 | 0.000 | 0.029 | 1.000 | 0.906 | 0.466 | 0.049 | 0.000 | 0.000 | 0.502 | 0.063 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.033 | 0.000 | 0.048 | 0.000 | 0.000 | 0.000 | 0.018 |
| conversion_rate | -0.015 | 0.058 | 0.016 | 0.906 | 1.000 | 0.610 | 0.485 | -0.434 | -0.032 | 0.703 | -0.361 | 0.011 | 0.011 | 0.000 | 0.020 | 0.035 | 0.018 | 0.015 | -0.074 | 0.000 | 0.000 | 0.000 | 0.000 |
| conversions | -0.022 | 0.032 | 0.019 | 0.466 | 0.610 | 1.000 | 0.358 | -0.759 | 0.001 | 0.477 | 0.240 | 0.727 | 0.730 | 0.556 | 0.532 | 0.054 | 0.082 | 0.527 | -0.068 | 0.030 | 0.000 | 0.000 | 0.000 |
| costo_clicks | 0.640 | 0.000 | 0.000 | 0.049 | 0.485 | 0.358 | 1.000 | 0.173 | -0.071 | 0.377 | -0.632 | -0.055 | 0.009 | 0.152 | -0.459 | 0.018 | 0.000 | -0.459 | -0.110 | 0.000 | 0.069 | 0.000 | 0.000 |
| costo_por_conversion | 0.592 | 0.000 | 0.000 | 0.000 | -0.434 | -0.759 | 0.173 | 1.000 | -0.039 | -0.323 | -0.600 | -0.647 | -0.593 | 0.003 | -0.882 | -0.028 | 0.000 | -0.879 | 0.016 | 0.000 | 0.009 | 0.000 | 0.000 |
| duracion_dias | -0.055 | 0.029 | 0.000 | 0.000 | -0.032 | 0.001 | -0.071 | -0.039 | 1.000 | -0.036 | 0.063 | 0.038 | 0.037 | 0.000 | 0.057 | -0.012 | 0.073 | 0.051 | 0.352 | 0.060 | 0.355 | 0.046 | 0.041 |
| efficiency_index | 0.011 | 0.000 | 0.036 | 0.502 | 0.703 | 0.477 | 0.377 | -0.323 | -0.036 | 1.000 | -0.263 | 0.032 | 0.032 | 0.022 | 0.023 | 0.682 | 0.424 | 0.015 | -0.088 | 0.054 | 0.054 | 0.000 | 0.000 |
| ingresos_por_click | -0.612 | 0.349 | 0.000 | 0.063 | -0.361 | 0.240 | -0.632 | -0.600 | 0.063 | -0.263 | 1.000 | 0.660 | 0.606 | 0.059 | 0.896 | -0.007 | 0.000 | 0.896 | 0.045 | 0.017 | 0.000 | 0.027 | 0.000 |
| net_profit | -0.114 | 0.000 | 0.000 | 0.000 | 0.011 | 0.727 | -0.055 | -0.647 | 0.038 | 0.032 | 0.660 | 1.000 | 0.995 | 0.003 | 0.739 | 0.038 | 0.000 | 0.736 | -0.024 | 0.000 | 0.000 | 0.000 | 0.000 |
| revenue | -0.019 | 0.000 | 0.000 | 0.000 | 0.011 | 0.730 | 0.009 | -0.593 | 0.037 | 0.032 | 0.606 | 0.995 | 1.000 | 0.944 | 0.677 | 0.041 | 0.077 | 0.675 | -0.035 | 0.000 | 0.000 | 0.033 | 0.000 |
| revenue_categoria | 0.003 | 0.000 | 0.053 | 0.000 | 0.000 | 0.556 | 0.152 | 0.003 | 0.000 | 0.022 | 0.059 | 0.003 | 0.944 | 1.000 | 0.099 | 0.064 | 0.073 | 0.098 | 0.019 | 0.000 | 0.024 | 0.000 | 0.000 |
| revenue_per_dollar | -0.672 | 0.481 | 0.000 | 0.000 | 0.020 | 0.532 | -0.459 | -0.882 | 0.057 | 0.023 | 0.896 | 0.739 | 0.677 | 0.099 | 1.000 | 0.017 | 0.033 | 1.000 | 0.018 | 0.000 | 0.024 | 0.000 | 0.000 |
| roi | 0.027 | 0.574 | 0.056 | 0.000 | 0.035 | 0.054 | 0.018 | -0.028 | -0.012 | 0.682 | -0.007 | 0.038 | 0.041 | 0.064 | 0.017 | 1.000 | 0.984 | 0.012 | -0.057 | 0.085 | 0.066 | 0.035 | 0.039 |
| roi_categoria | 0.000 | 0.264 | 0.018 | 0.033 | 0.018 | 0.082 | 0.000 | 0.000 | 0.073 | 0.424 | 0.000 | 0.000 | 0.077 | 0.073 | 0.033 | 0.984 | 1.000 | 0.031 | 0.042 | 0.000 | 0.035 | 0.000 | 0.000 |
| roi_recalculated | -0.675 | 0.483 | 0.000 | 0.000 | 0.015 | 0.527 | -0.459 | -0.879 | 0.051 | 0.015 | 0.896 | 0.736 | 0.675 | 0.098 | 1.000 | 0.012 | 0.031 | 1.000 | 0.022 | 0.000 | 0.000 | 0.000 | 0.000 |
| start_month | -0.058 | 0.051 | 0.087 | 0.048 | -0.074 | -0.068 | -0.110 | 0.016 | 0.352 | -0.088 | 0.045 | -0.024 | -0.035 | 0.019 | 0.018 | -0.057 | 0.042 | 0.022 | 1.000 | 0.000 | 0.942 | 0.000 | 0.023 |
| target_audience | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.030 | 0.000 | 0.000 | 0.060 | 0.054 | 0.017 | 0.000 | 0.000 | 0.000 | 0.000 | 0.085 | 0.000 | 0.000 | 0.000 | 1.000 | 0.043 | 0.044 | 0.706 |
| temporada_inicio | 0.000 | 0.013 | 0.072 | 0.000 | 0.000 | 0.000 | 0.069 | 0.009 | 0.355 | 0.054 | 0.000 | 0.000 | 0.000 | 0.024 | 0.024 | 0.066 | 0.035 | 0.000 | 0.942 | 0.043 | 1.000 | 0.000 | 0.056 |
| theme | 0.000 | 0.047 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.046 | 0.000 | 0.027 | 0.000 | 0.033 | 0.000 | 0.000 | 0.035 | 0.000 | 0.000 | 0.000 | 0.044 | 0.000 | 1.000 | 0.000 |
| type | 0.000 | 0.000 | 0.000 | 0.018 | 0.000 | 0.000 | 0.000 | 0.000 | 0.041 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.039 | 0.000 | 0.000 | 0.023 | 0.706 | 0.056 | 0.000 | 1.000 |
| budget | roi | conversion_rate | revenue | duracion_dias | roi_recalculated | start_month | net_profit | conversions | costo_por_conversion | costo_clicks | ingresos_por_click | revenue_per_dollar | efficiency_index | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| budget | 1.000 | -0.049 | -0.041 | -0.052 | -0.029 | -0.053 | -0.000 | -0.752 | -0.040 | 0.795 | 0.003 | -0.044 | -0.053 | -0.037 |
| roi | -0.049 | 1.000 | 0.039 | 0.040 | -0.008 | -0.028 | -0.060 | 0.061 | 0.049 | -0.051 | -0.022 | -0.028 | -0.023 | 0.678 |
| conversion_rate | -0.041 | 0.039 | 1.000 | 0.009 | -0.030 | 0.006 | -0.076 | 0.034 | 0.617 | -0.036 | 0.187 | -0.209 | 0.012 | 0.689 |
| revenue | -0.052 | 0.040 | 0.009 | 1.000 | 0.045 | 0.246 | -0.035 | 0.697 | 0.709 | -0.103 | -0.009 | 0.204 | 0.246 | 0.028 |
| duracion_dias | -0.029 | -0.008 | -0.030 | 0.045 | 1.000 | -0.011 | 0.333 | 0.048 | 0.015 | -0.049 | -0.074 | -0.011 | -0.006 | -0.032 |
| roi_recalculated | -0.053 | -0.028 | 0.006 | 0.246 | -0.011 | 1.000 | -0.022 | 0.200 | 0.180 | -0.027 | -0.100 | 0.783 | 1.000 | -0.018 |
| start_month | -0.000 | -0.060 | -0.076 | -0.035 | 0.333 | -0.022 | 1.000 | -0.020 | -0.060 | -0.014 | -0.056 | -0.027 | -0.018 | -0.072 |
| net_profit | -0.752 | 0.061 | 0.034 | 0.697 | 0.048 | 0.200 | -0.020 | 1.000 | 0.496 | -0.640 | -0.008 | 0.165 | 0.201 | 0.046 |
| conversions | -0.040 | 0.049 | 0.617 | 0.709 | 0.015 | 0.180 | -0.060 | 0.496 | 1.000 | -0.079 | 0.108 | -0.026 | 0.184 | 0.442 |
| costo_por_conversion | 0.795 | -0.051 | -0.036 | -0.103 | -0.049 | -0.027 | -0.014 | -0.640 | -0.079 | 1.000 | -0.027 | -0.022 | -0.027 | -0.044 |
| costo_clicks | 0.003 | -0.022 | 0.187 | -0.009 | -0.074 | -0.100 | -0.056 | -0.008 | 0.108 | -0.027 | 1.000 | -0.098 | -0.100 | 0.095 |
| ingresos_por_click | -0.044 | -0.028 | -0.209 | 0.204 | -0.011 | 0.783 | -0.027 | 0.165 | -0.026 | -0.022 | -0.098 | 1.000 | 0.783 | -0.150 |
| revenue_per_dollar | -0.053 | -0.023 | 0.012 | 0.246 | -0.006 | 1.000 | -0.018 | 0.201 | 0.184 | -0.027 | -0.100 | 0.783 | 1.000 | -0.009 |
| efficiency_index | -0.037 | 0.678 | 0.689 | 0.028 | -0.032 | -0.018 | -0.072 | 0.046 | 0.442 | -0.044 | 0.095 | -0.150 | -0.009 | 1.000 |
| budget | roi | conversion_rate | revenue | duracion_dias | roi_recalculated | start_month | net_profit | conversions | costo_por_conversion | costo_clicks | ingresos_por_click | revenue_per_dollar | efficiency_index | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| budget | 1.000 | 0.027 | -0.015 | -0.019 | -0.055 | -0.675 | -0.058 | -0.114 | -0.022 | 0.592 | 0.640 | -0.612 | -0.672 | 0.011 |
| roi | 0.027 | 1.000 | 0.035 | 0.041 | -0.012 | 0.012 | -0.057 | 0.038 | 0.054 | -0.028 | 0.018 | -0.007 | 0.017 | 0.682 |
| conversion_rate | -0.015 | 0.035 | 1.000 | 0.011 | -0.032 | 0.015 | -0.074 | 0.011 | 0.610 | -0.434 | 0.485 | -0.361 | 0.020 | 0.703 |
| revenue | -0.019 | 0.041 | 0.011 | 1.000 | 0.037 | 0.675 | -0.035 | 0.995 | 0.730 | -0.593 | 0.009 | 0.606 | 0.677 | 0.032 |
| duracion_dias | -0.055 | -0.012 | -0.032 | 0.037 | 1.000 | 0.051 | 0.352 | 0.038 | 0.001 | -0.039 | -0.071 | 0.063 | 0.057 | -0.036 |
| roi_recalculated | -0.675 | 0.012 | 0.015 | 0.675 | 0.051 | 1.000 | 0.022 | 0.736 | 0.527 | -0.879 | -0.459 | 0.896 | 1.000 | 0.015 |
| start_month | -0.058 | -0.057 | -0.074 | -0.035 | 0.352 | 0.022 | 1.000 | -0.024 | -0.068 | 0.016 | -0.110 | 0.045 | 0.018 | -0.088 |
| net_profit | -0.114 | 0.038 | 0.011 | 0.995 | 0.038 | 0.736 | -0.024 | 1.000 | 0.727 | -0.647 | -0.055 | 0.660 | 0.739 | 0.032 |
| conversions | -0.022 | 0.054 | 0.610 | 0.730 | 0.001 | 0.527 | -0.068 | 0.727 | 1.000 | -0.759 | 0.358 | 0.240 | 0.532 | 0.477 |
| costo_por_conversion | 0.592 | -0.028 | -0.434 | -0.593 | -0.039 | -0.879 | 0.016 | -0.647 | -0.759 | 1.000 | 0.173 | -0.600 | -0.882 | -0.323 |
| costo_clicks | 0.640 | 0.018 | 0.485 | 0.009 | -0.071 | -0.459 | -0.110 | -0.055 | 0.358 | 0.173 | 1.000 | -0.632 | -0.459 | 0.377 |
| ingresos_por_click | -0.612 | -0.007 | -0.361 | 0.606 | 0.063 | 0.896 | 0.045 | 0.660 | 0.240 | -0.600 | -0.632 | 1.000 | 0.896 | -0.263 |
| revenue_per_dollar | -0.672 | 0.017 | 0.020 | 0.677 | 0.057 | 1.000 | 0.018 | 0.739 | 0.532 | -0.882 | -0.459 | 0.896 | 1.000 | 0.023 |
| efficiency_index | 0.011 | 0.682 | 0.703 | 0.032 | -0.036 | 0.015 | -0.088 | 0.032 | 0.477 | -0.323 | 0.377 | -0.263 | 0.023 | 1.000 |
| budget | roi | conversion_rate | revenue | duracion_dias | roi_recalculated | start_month | net_profit | conversions | costo_por_conversion | costo_clicks | ingresos_por_click | revenue_per_dollar | efficiency_index | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| budget | 1.000 | 0.018 | -0.010 | -0.012 | -0.036 | -0.511 | -0.040 | -0.076 | -0.014 | 0.426 | 0.496 | -0.444 | -0.509 | 0.008 |
| roi | 0.018 | 1.000 | 0.024 | 0.028 | -0.008 | 0.009 | -0.040 | 0.027 | 0.036 | -0.019 | 0.012 | -0.005 | 0.013 | 0.509 |
| conversion_rate | -0.010 | 0.024 | 1.000 | 0.008 | -0.022 | 0.010 | -0.052 | 0.007 | 0.453 | -0.303 | 0.351 | -0.251 | 0.014 | 0.521 |
| revenue | -0.012 | 0.028 | 0.008 | 1.000 | 0.025 | 0.502 | -0.024 | 0.936 | 0.557 | -0.425 | 0.002 | 0.436 | 0.503 | 0.022 |
| duracion_dias | -0.036 | -0.008 | -0.022 | 0.025 | 1.000 | 0.034 | 0.212 | 0.026 | 0.001 | -0.026 | -0.047 | 0.043 | 0.038 | -0.024 |
| roi_recalculated | -0.511 | 0.009 | 0.010 | 0.502 | 0.034 | 1.000 | 0.016 | 0.565 | 0.373 | -0.712 | -0.367 | 0.736 | 1.000 | 0.009 |
| start_month | -0.040 | -0.040 | -0.052 | -0.024 | 0.212 | 0.016 | 1.000 | -0.016 | -0.047 | 0.010 | -0.077 | 0.030 | 0.013 | -0.060 |
| net_profit | -0.076 | 0.027 | 0.007 | 0.936 | 0.026 | 0.565 | -0.016 | 1.000 | 0.552 | -0.472 | -0.045 | 0.487 | 0.566 | 0.022 |
| conversions | -0.014 | 0.036 | 0.453 | 0.557 | 0.001 | 0.373 | -0.047 | 0.552 | 1.000 | -0.584 | 0.249 | 0.162 | 0.376 | 0.333 |
| costo_por_conversion | 0.426 | -0.019 | -0.303 | -0.425 | -0.026 | -0.712 | 0.010 | -0.472 | -0.584 | 1.000 | 0.134 | -0.450 | -0.714 | -0.220 |
| costo_clicks | 0.496 | 0.012 | 0.351 | 0.002 | -0.047 | -0.367 | -0.077 | -0.045 | 0.249 | 0.134 | 1.000 | -0.554 | -0.367 | 0.260 |
| ingresos_por_click | -0.444 | -0.005 | -0.251 | 0.436 | 0.043 | 0.736 | 0.030 | 0.487 | 0.162 | -0.450 | -0.554 | 1.000 | 0.736 | -0.177 |
| revenue_per_dollar | -0.509 | 0.013 | 0.014 | 0.503 | 0.038 | 1.000 | 0.013 | 0.566 | 0.376 | -0.714 | -0.367 | 0.736 | 1.000 | 0.014 |
| efficiency_index | 0.008 | 0.509 | 0.521 | 0.022 | -0.024 | 0.009 | -0.060 | 0.022 | 0.333 | -0.220 | 0.260 | -0.177 | 0.014 | 1.000 |
| budget | roi | type | target_audience | channel | conversion_rate | revenue | duracion_dias | roi_categoria | conversion_categoria | revenue_categoria | budget_categoria | roi_recalculated | start_month | temporada_inicio | net_profit | conversions | costo_por_conversion | costo_clicks | ingresos_por_click | revenue_per_dollar | efficiency_index | theme | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| budget | 1.000 | 0.095 | 0.000 | 0.000 | 0.000 | 0.000 | 0.040 | 0.000 | 0.000 | 0.000 | 0.002 | 0.000 | 0.000 | 0.042 | 0.000 | 0.706 | 0.000 | 1.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
| roi | 0.095 | 1.000 | 0.065 | 0.112 | 0.094 | 0.064 | 0.130 | 0.130 | 0.978 | 0.000 | 0.145 | 0.764 | 0.046 | 0.166 | 0.111 | 0.079 | 0.132 | 0.111 | 0.000 | 0.000 | 0.053 | 0.705 | 0.114 |
| type | 0.000 | 0.065 | 1.000 | 0.942 | 0.000 | 0.000 | 0.000 | 0.061 | 0.000 | 0.024 | 0.000 | 0.000 | 0.000 | 0.056 | 0.088 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
| target_audience | 0.000 | 0.112 | 0.942 | 1.000 | 0.000 | 0.000 | 0.000 | 0.062 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.046 | 0.000 | 0.040 | 0.001 | 0.000 | 0.016 | 0.000 | 0.071 | 0.075 |
| channel | 0.000 | 0.094 | 0.000 | 0.000 | 1.000 | 0.035 | 0.000 | 0.028 | 0.020 | 0.031 | 0.056 | 0.000 | 0.000 | 0.146 | 0.181 | 0.000 | 0.033 | 0.000 | 0.000 | 0.000 | 0.000 | 0.060 | 0.000 |
| conversion_rate | 0.000 | 0.064 | 0.000 | 0.000 | 0.035 | 1.000 | 0.041 | 0.000 | 0.029 | 0.915 | 0.000 | 0.129 | 0.000 | 0.069 | 0.000 | 0.000 | 0.562 | 0.000 | 0.079 | 0.109 | 0.000 | 0.756 | 0.000 |
| revenue | 0.040 | 0.130 | 0.000 | 0.000 | 0.000 | 0.041 | 1.000 | 0.083 | 0.129 | 0.000 | 0.953 | 0.000 | 0.093 | 0.136 | 0.000 | 0.040 | 0.764 | 0.051 | 0.350 | 0.097 | 0.097 | 0.071 | 0.107 |
| duracion_dias | 0.000 | 0.130 | 0.061 | 0.062 | 0.028 | 0.000 | 0.083 | 1.000 | 0.115 | 0.000 | 0.000 | 0.092 | 0.000 | 0.696 | 0.543 | 0.000 | 0.057 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.149 |
| roi_categoria | 0.000 | 0.978 | 0.000 | 0.000 | 0.020 | 0.029 | 0.129 | 0.115 | 1.000 | 0.110 | 0.230 | 0.276 | 0.050 | 0.071 | 0.038 | 0.000 | 0.138 | 0.000 | 0.000 | 0.000 | 0.053 | 0.582 | 0.000 |
| conversion_categoria | 0.000 | 0.000 | 0.024 | 0.000 | 0.031 | 0.915 | 0.000 | 0.000 | 0.110 | 1.000 | 0.000 | 0.000 | 0.000 | 0.082 | 0.000 | 0.000 | 0.622 | 0.000 | 0.074 | 0.095 | 0.000 | 0.655 | 0.000 |
| revenue_categoria | 0.002 | 0.145 | 0.000 | 0.000 | 0.056 | 0.000 | 0.953 | 0.000 | 0.230 | 0.000 | 1.000 | 0.000 | 0.154 | 0.033 | 0.025 | 0.002 | 0.701 | 0.012 | 0.222 | 0.089 | 0.155 | 0.038 | 0.000 |
| budget_categoria | 0.000 | 0.764 | 0.000 | 0.000 | 0.000 | 0.129 | 0.000 | 0.092 | 0.276 | 0.000 | 0.000 | 1.000 | 0.615 | 0.085 | 0.033 | 0.000 | 0.055 | 0.000 | 0.000 | 0.462 | 0.612 | 0.000 | 0.079 |
| roi_recalculated | 0.000 | 0.046 | 0.000 | 0.000 | 0.000 | 0.000 | 0.093 | 0.000 | 0.050 | 0.000 | 0.154 | 0.615 | 1.000 | 0.000 | 0.000 | 0.000 | 0.169 | 0.000 | 0.000 | 0.775 | 1.000 | 0.000 | 0.000 |
| start_month | 0.042 | 0.166 | 0.056 | 0.000 | 0.146 | 0.069 | 0.136 | 0.696 | 0.071 | 0.082 | 0.033 | 0.085 | 0.000 | 1.000 | 0.987 | 0.041 | 0.000 | 0.000 | 0.166 | 0.075 | 0.000 | 0.153 | 0.000 |
| temporada_inicio | 0.000 | 0.111 | 0.088 | 0.046 | 0.181 | 0.000 | 0.000 | 0.543 | 0.038 | 0.000 | 0.025 | 0.033 | 0.000 | 0.987 | 1.000 | 0.000 | 0.000 | 0.009 | 0.101 | 0.000 | 0.054 | 0.090 | 0.000 |
| net_profit | 0.706 | 0.079 | 0.000 | 0.000 | 0.000 | 0.000 | 0.040 | 0.000 | 0.000 | 0.000 | 0.002 | 0.000 | 0.000 | 0.041 | 0.000 | 1.000 | 0.000 | 1.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
| conversions | 0.000 | 0.132 | 0.000 | 0.040 | 0.033 | 0.562 | 0.764 | 0.057 | 0.138 | 0.622 | 0.701 | 0.055 | 0.169 | 0.000 | 0.000 | 0.000 | 1.000 | 0.000 | 0.124 | 0.000 | 0.175 | 0.518 | 0.000 |
| costo_por_conversion | 1.000 | 0.111 | 0.000 | 0.001 | 0.000 | 0.000 | 0.051 | 0.000 | 0.000 | 0.000 | 0.012 | 0.000 | 0.000 | 0.000 | 0.009 | 1.000 | 0.000 | 1.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
| costo_clicks | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.079 | 0.350 | 0.000 | 0.000 | 0.074 | 0.222 | 0.000 | 0.000 | 0.166 | 0.101 | 0.000 | 0.124 | 0.000 | 1.000 | 0.000 | 0.000 | 0.192 | 0.000 |
| ingresos_por_click | 0.000 | 0.000 | 0.000 | 0.016 | 0.000 | 0.109 | 0.097 | 0.000 | 0.000 | 0.095 | 0.089 | 0.462 | 0.775 | 0.075 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 1.000 | 0.775 | 0.000 | 0.054 |
| revenue_per_dollar | 0.000 | 0.053 | 0.000 | 0.000 | 0.000 | 0.000 | 0.097 | 0.000 | 0.053 | 0.000 | 0.155 | 0.612 | 1.000 | 0.000 | 0.054 | 0.000 | 0.175 | 0.000 | 0.000 | 0.775 | 1.000 | 0.000 | 0.000 |
| efficiency_index | 0.000 | 0.705 | 0.000 | 0.071 | 0.060 | 0.756 | 0.071 | 0.000 | 0.582 | 0.655 | 0.038 | 0.000 | 0.000 | 0.153 | 0.090 | 0.000 | 0.518 | 0.000 | 0.192 | 0.000 | 0.000 | 1.000 | 0.000 |
| theme | 0.000 | 0.114 | 0.000 | 0.075 | 0.000 | 0.000 | 0.107 | 0.149 | 0.000 | 0.000 | 0.000 | 0.079 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.054 | 0.000 | 0.000 | 1.000 |
| budget_categoria | channel | conversion_categoria | revenue_categoria | roi_categoria | target_audience | temporada_inicio | theme | type | |
|---|---|---|---|---|---|---|---|---|---|
| budget_categoria | 1.000 | 0.000 | 0.000 | 0.000 | 0.264 | 0.000 | 0.013 | 0.047 | 0.000 |
| channel | 0.000 | 1.000 | 0.029 | 0.053 | 0.018 | 0.000 | 0.072 | 0.000 | 0.000 |
| conversion_categoria | 0.000 | 0.029 | 1.000 | 0.000 | 0.033 | 0.000 | 0.000 | 0.000 | 0.018 |
| revenue_categoria | 0.000 | 0.053 | 0.000 | 1.000 | 0.073 | 0.000 | 0.024 | 0.000 | 0.000 |
| roi_categoria | 0.264 | 0.018 | 0.033 | 0.073 | 1.000 | 0.000 | 0.035 | 0.000 | 0.000 |
| target_audience | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 1.000 | 0.043 | 0.044 | 0.706 |
| temporada_inicio | 0.013 | 0.072 | 0.000 | 0.024 | 0.035 | 0.043 | 1.000 | 0.000 | 0.056 |
| theme | 0.047 | 0.000 | 0.000 | 0.000 | 0.000 | 0.044 | 0.000 | 1.000 | 0.000 |
| type | 0.000 | 0.000 | 0.018 | 0.000 | 0.000 | 0.706 | 0.056 | 0.000 | 1.000 |
Missing values
Sample
| campaign_name | budget | roi | type | target_audience | channel | conversion_rate | revenue | duracion_dias | roi_categoria | conversion_categoria | revenue_categoria | budget_categoria | roi_recalculated | start_month | temporada_inicio | net_profit | conversions | costo_por_conversion | costo_clicks | ingresos_por_click | revenue_per_dollar | efficiency_index | theme | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Public-key multi-tasking throughput | 8082.30 | 0.35 | B2B | organic | 0.40 | 709593.48 | 328.0 | Bajo | Baja | Mucha | Medio | 86.795984 | 4.0 | Primavera | 701511.18 | 283837.3920 | 0.028475 | 3270.167339 | 216.989960 | 87.795984 | 0.1400 | Usuario/Cliente | |
| 1 | De-engineered analyzing task-force | 17712.98 | 0.74 | B2C | promotion | 0.66 | 516609.10 | 432.0 | Medio | Media | Media | Alto | 28.165567 | 2.0 | Invierno | 498896.12 | 340962.0060 | 0.051950 | 12105.632597 | 42.675102 | 29.165567 | 0.4884 | Procesos/Metodología | |
| 2 | Balanced solution-oriented Local Area Network | 84643.10 | 0.37 | podcast | B2B | paid | 0.28 | 458227.42 | 295.0 | Bajo | Baja | Media | Muy Alto | 4.413642 | 12.0 | Invierno | 373584.32 | 128303.6776 | 0.659709 | 29069.797143 | 15.763007 | 5.413642 | 0.1036 | Productos/Servicios |
| 3 | Distributed real-time methodology | 14589.75 | 0.47 | webinar | B2B | organic | 0.19 | 89958.73 | 366.0 | Bajo | Baja | Poca | Alto | 5.165886 | 9.0 | Otoño | 75368.98 | 17092.1587 | 0.853593 | 3308.659676 | 27.188874 | 6.165886 | 0.0893 | Procesos/Metodología |
| 4 | Front-line executive infrastructure | 39291.90 | 0.30 | social media | B2B | promotion | 0.81 | 47511.35 | 313.0 | Bajo | Alta | Poca | Alto | 0.209189 | 7.0 | Verano | 8219.45 | 38484.1935 | 1.020988 | 183968.533240 | 0.258258 | 1.209189 | 0.2430 | Gestión/Management |
| 5 | Upgradable transitional data-warehouse | 75569.28 | 0.59 | social media | B2C | referral | 0.67 | 558302.11 | 167.0 | Medio | Media | Media | Muy Alto | 6.387951 | 6.0 | Verano | 482732.83 | 374062.4137 | 0.202023 | 58557.495776 | 9.534255 | 7.387951 | 0.3953 | Datos/Análisis |
| 6 | Innovative context-sensitive framework | 28964.45 | 0.59 | B2C | referral | 0.17 | 172882.59 | 359.0 | Medio | Baja | Poca | Alto | 4.968786 | 3.0 | Primavera | 143918.14 | 29390.0403 | 0.985519 | 5914.933809 | 29.228153 | 5.968786 | 0.1003 | Innovación/Generacional | |
| 7 | User-friendly client-driven service-desk | 36800.58 | 0.40 | webinar | B2C | promotion | 0.52 | 206241.46 | 339.0 | Bajo | Media | Poca | Alto | 4.604299 | 1.0 | Invierno | 169440.88 | 107245.5592 | 0.343143 | 23292.483655 | 8.854421 | 5.604299 | 0.2080 | Usuario/Cliente |
| 8 | Proactive neutral methodology | 40493.88 | 0.16 | webinar | B2C | organic | 0.47 | 734755.76 | 492.0 | Bajo | Media | Mucha | Alto | 17.144859 | 9.0 | Otoño | 694261.88 | 345335.2072 | 0.117260 | 20142.201648 | 36.478423 | 18.144859 | 0.0752 | Procesos/Metodología |
| 9 | Intuitive responsive support | 1816.22 | 0.81 | social media | B2C | referral | 0.85 | 563280.30 | 496.0 | Medio | Alta | Media | Medio | 309.138805 | 11.0 | Otoño | 561464.08 | 478788.2550 | 0.003793 | 1548.780830 | 363.692712 | 310.138805 | 0.6885 | Usuario/Cliente |
| campaign_name | budget | roi | type | target_audience | channel | conversion_rate | revenue | duracion_dias | roi_categoria | conversion_categoria | revenue_categoria | budget_categoria | roi_recalculated | start_month | temporada_inicio | net_profit | conversions | costo_por_conversion | costo_clicks | ingresos_por_click | revenue_per_dollar | efficiency_index | theme | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1023 | Broken-date campaign | 25000.0 | 0.45 | B2B | organic | NaN | 87500.0 | NaN | Bajo | NaN | Poca | Alto | 2.500000 | NaN | Otoño | 62500.0 | NaN | NaN | NaN | NaN | 3.500000 | NaN | Procesos/Metodología | |
| 1024 | Negative ROI test | -10000.0 | -0.20 | podcast | B2C | referral | 0.10 | NaN | 207.0 | Pérdida | Baja | NaN | Bajo | NaN | 10.0 | Otoño | NaN | NaN | NaN | NaN | NaN | NaN | -0.020 | Datos/Análisis |
| 1025 | Null-heavy campaign | NaN | NaN | B2B | social media | NaN | NaN | NaN | NaN | NaN | NaN | NaN | NaN | NaN | 1.0 | Invierno | NaN | NaN | NaN | NaN | NaN | NaN | NaN | Gestión/Management |
| 1026 | Future campaign | 75000.0 | 0.90 | webinar | B2C | promotion | 0.65 | 200000.0 | 151.0 | Medio | Media | Poca | Muy Alto | 1.666667 | 1.0 | Invierno | 125000.0 | 130000.0 | 0.576923 | 77999.9844 | 2.564103 | 2.666667 | 0.585 | Innovación/Generacional |
| 1027 | Extra long name campaign test | 30000.0 | 0.25 | NaN | paid | 0.40 | 45000.0 | 153.0 | Bajo | Baja | Poca | Alto | 0.500000 | 4.0 | Primavera | 15000.0 | 18000.0 | 1.666667 | 36000.0000 | 1.250000 | 1.500000 | 0.100 | Procesos/Metodología | |
| 1028 | No revenue campaign | 20000.0 | 0.30 | social media | B2B | organic | 0.50 | NaN | 181.0 | Bajo | Media | NaN | Alto | NaN | 2.0 | Invierno | NaN | NaN | NaN | NaN | NaN | NaN | 0.150 | Datos/Análisis |
| 1029 | Random mess | 100000.0 | NaN | podcast | NaN | referral | NaN | 300000.0 | NaN | NaN | NaN | Poca | Muy Alto | 2.000000 | 6.0 | Verano | 200000.0 | NaN | NaN | NaN | NaN | 3.000000 | NaN | Red/Conectividad |
| 1030 | Invalid budget | NaN | NaN | B2C | promotion | 0.20 | 50000.0 | 182.0 | NaN | Baja | Poca | NaN | NaN | 12.0 | Invierno | NaN | 10000.0 | NaN | NaN | NaN | NaN | NaN | Red/Conectividad | |
| 1031 | Overlapping dates | 60000.0 | 0.60 | webinar | B2B | paid | 0.70 | 90000.0 | -60.0 | Medio | Media | Poca | Muy Alto | 0.500000 | 3.0 | Primavera | 30000.0 | 63000.0 | 0.952381 | 126000.0000 | 0.714286 | 1.500000 | 0.420 | Arquitectura/Infraestructura |
| 1032 | Too many conversions | 40000.0 | 0.80 | social media | B2C | organic | 1.50 | 120000.0 | 184.0 | Medio | Alta | Poca | Alto | 2.000000 | 5.0 | Primavera | 80000.0 | 180000.0 | 0.222222 | 90000.0000 | 1.333333 | 3.000000 | 1.200 | Procesos/Metodología |
Duplicate rows
Most frequently occurring
| campaign_name | budget | roi | type | target_audience | channel | conversion_rate | revenue | duracion_dias | roi_categoria | conversion_categoria | revenue_categoria | budget_categoria | roi_recalculated | start_month | temporada_inicio | net_profit | conversions | costo_por_conversion | costo_clicks | ingresos_por_click | revenue_per_dollar | efficiency_index | theme | # duplicates | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Balanced solution-oriented Local Area Network | 84643.10 | 0.37 | podcast | B2B | paid | 0.28 | 458227.42 | 295.0 | Bajo | Baja | Media | Muy Alto | NaN | 12.0 | Invierno | 373584.32 | 128303.6776 | 0.659709 | NaN | NaN | 5.413642 | 0.1036 | Productos/Servicios | 2 |
| 1 | De-engineered analyzing task-force | 17712.98 | 0.74 | B2C | promotion | 0.66 | 516609.10 | 432.0 | Medio | Media | Media | Alto | NaN | 2.0 | Invierno | 498896.12 | 340962.0060 | 0.051950 | NaN | NaN | 29.165567 | 0.4884 | Procesos/Metodología | 2 | |
| 2 | Distributed real-time methodology | 14589.75 | 0.47 | webinar | B2B | organic | 0.19 | 89958.73 | 366.0 | Bajo | Baja | Poca | Alto | NaN | 9.0 | Otoño | 75368.98 | 17092.1587 | 0.853593 | NaN | NaN | 6.165886 | 0.0893 | Procesos/Metodología | 2 |
| 3 | Public-key multi-tasking throughput | 8082.30 | 0.35 | B2B | organic | 0.40 | 709593.48 | 328.0 | Bajo | Baja | Mucha | Medio | NaN | 4.0 | Primavera | 701511.18 | 283837.3920 | 0.028475 | NaN | NaN | 87.795984 | 0.1400 | Usuario/Cliente | 2 |